AI Fintech Startup
From Zero to
4× Conversion Rate
The Challenge
An AI-powered fintech platform launching worldwide needed to go from zero to acquiring users at scale. No Business Manager, no ad account, no pixel, no events tracking — everything built from scratch before a single ad could run.
No baseline data existed. Every audience, creative angle, and bidding strategy had to be tested live with real budget. Fintech + AI made it harder: technical product, global audience, strict Meta ad policies for financial services.
The startup had no creative framework — the team could explain the product but had zero experience producing ad-ready content for each funnel stage.
What We Did
Full Meta infrastructure built in days
Created and configured Business Manager, ad account, Facebook page from scratch. Set up Meta Pixel with full events tracking — ensuring data flowed correctly from Day 1.
Communication strategy for fintech + AI
Developed a comprehensive communication framework tailored to fintech and AI audiences. Delivered production briefs for designers and copywriters with clear references, tone of voice, and format specs per funnel stage.
Full-funnel campaign architecture
Built campaigns covering awareness (brand introduction), acquisition (feature-benefit, social proof), and conversion (direct response). Each stage had distinct audiences, creative formats, and success metrics.
Aggressive early-stage testing
With zero historical data, the first 4 weeks were a structured test matrix: multiple audience hypotheses, creative angles, and placements running simultaneously. We optimized daily, killing underperformers fast.
Continuous optimization over 5 months
As data accumulated, audiences evolved from broad interests to lookalikes built from actual converters. Creative evolved from educational to proof-based. CPA dropped steadily as the system learned.
The Results
CTR went from 3% to 13% — a 4× improvement driven by iterative creative testing and audience refinement.
CPA dropped from $21 to $8 — 3× more cost-efficient. Better targeting and better creative improved simultaneously.
The 4× conversion rate increase gave the founders a scalable acquisition engine in under 5 months — starting from zero.
More Success Stories
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How we doubled conversions from 3,400 to 6,490 and cut CPA from $2.73 to $1.56 for a gold buying business in Uzbekistan — by removing automation and building a manual search system.
From Unstable ROAS to 15.74×: Rebuilding a Fashion Brand’s Meta Ads Over 4 Years
How we transformed a women’s fashion brand from unstable ROAS to 15.74× peak — while cutting ad budget by 55%. A 4-year Meta Ads partnership.
From 250% to 450%+ ROAS: Rebuilding Google Shopping for a 50K-SKU Auto Parts Store
How we nearly doubled ROAS for a 50K+ SKU auto parts store through feed optimization, margin-based bidding, and Server-Side Tracking.
From 250% to 797% ROAS: Rebuilding Google Shopping for a Board Games Store
How we achieved 797% ROAS for a board games store through campaign restructuring and Server-Side Tracking — up from 250% under a previous agency.
+30% YoY Sales on $170K Budget
How we scaled a SaaS Black Friday campaign to 430% ROAS with $177K budget on Google Ads — Search and Performance Max.
$5K→$25K/mo: Scaling Sports Merch on Shopify
How we scaled a sports merchandise Shopify store from $5K to $25K/mo ad spend while maintaining 4x+ ROAS through feed segmentation and multi-channel expansion.